Statistic regarding Red Bull customers: favorite shopping brands

AIlon has analyzed 8420 people from Germany who have a very high affinity to Red Bull and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Shopping | Red Bull

March 24, 2022

This statistic visualizes the favorite shopping brands of that part of the German population, with a high affinity for the food manufacturer "Red Bull", in comparison to the total population. Especially pronounced is the positive correlation with Mister Spex, Wish, Aliexpress, as well as the decreased value for Fielmann, Schwab, Baur.

This bar chart visualizes, how a preference for the brand "Red Bull" correlates with a preference for the displayed Shopping affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Red Bull" customers to have a preference for "Mister Spex" is increased by 148.41% .

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