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Beautyorganic | Red Bull
March 24, 2022
This statistic shows the favorite organic cosmetics brands of that part of the German population, with a strong preference for the food manufacturer "Red Bull", compared to the total population.
Very pronounced is the positive correlation with Speick and Alterra, as well as the negative correlation with Kneipp and Dr Scheller.
This bar chart visualizes, how an affinity for the brand "Red Bull" correlates with a preference for the displayed Beautyorganic affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Red Bull" customers to have an affinity for "Kneipp" is decreased by 65.18% .
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