Statistic regarding Red Bull customers: most popular home&living magazines

AIlon has analyzed 8420 people from Germany who have a very high affinity to Red Bull and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Home Magazine | Red Bull

March 24, 2022

This statistic shows the favored home&living magazines of that part of the German population, with a strong preference for the food manufacturer "Red Bull", in comparison to the total population. The preference for the magazines "Architectural Digest" and "Das Haus" is strongly increased, while it is considerably decreased for the the magazines "Mein schönes Land" and "Landidee".

This bar chart visualizes, how a preference for the brand "Red Bull" correlates with an affinity for the displayed Home Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Red Bull" customers to have an affinity for "Architectural Digest" is increased by 94.43% .

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