Statistic regarding Red Bull customers: most popular union magazines

AIlon has analyzed 8420 people from Germany who have a very high affinity to Red Bull and compared the mean values with a representative sample of the population.

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Union Magazine | Red Bull

March 24, 2022

This statistic visualizes the favored union magazines of that part of the German population, with a strong preference for the food manufacturer "Red Bull", in comparison to the total population. The affinity for the magazine "Metallzeitung" is considerably increased.

This bar chart visualizes, how an affinity for the brand "Red Bull" correlates with an affinity for the displayed Union Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Red Bull" customers to have an affinity for "Metallzeitung" is increased by 1.46% .

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