This study is based on a small sample and is not entirely current.
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Create current statisticsCharity Magazine | Otto Group
March 24, 2022
This statistic visualizes the favored charity magazines of that part of the German population, with a strong preference for the shopping brand "Otto Group", in comparison to the total population.
The affinity for the magazines "SOVD Zeitung" and "Johanniter" is moderately increased, while it is strongly decreased for the the magazines "VDK Zeitung" and "Naturschutz Heute".
This bar chart visualizes, how a preference for the brand "Otto Group" correlates with an affinity for the displayed Charity Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Otto Group" customers to have an affinity for "SOVD Zeitung" is increased by 1.87% .
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