Statistic regarding Otto Group customers: most popular news magazines

AIlon has analyzed 3914 people from Germany who have a very high affinity to Otto Group and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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News Magazine | Otto Group

March 24, 2022

This statistic visualizes the most popular news magazines of that part of the German population, with a high affinity for the shopping brand "Otto Group", in comparison to the total population. The preference for the magazines "Bild am Sonntag" and "Stern" is moderately decreased.

This bar chart visualizes, how a preference for the brand "Otto Group" correlates with a preference for the displayed News Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Otto Group" customers to have a preference for "Bild am Sonntag" is decreased by 18.51% .

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