Statistic regarding Otto Group customers: favorite TV channels

AIlon has analyzed 3914 people from Germany who have a very high affinity to Otto Group and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Tv | Otto Group

March 24, 2022

This statistic visualizes the favorite TV channels of that part of the German population, with a high affinity for the shopping brand "Otto Group", compared to the total population. The largest outliers in the positive range are: Vox, Sat.1, Rtl and in the negative range are: Sky, Zdf, Dazn.

This bar chart visualizes, how an affinity for the brand "Otto Group" correlates with an affinity for the displayed Tv affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Otto Group" customers to have an affinity for "Vox" is increased by 14.08% .

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