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Beautyorganic | Otto Group
March 24, 2022
This statistic visualizes the favorite organic cosmetics brands of that part of the German population, with a strong preference for the shopping brand "Otto Group", in comparison to the total population.
The largest deviations in the positive range are: Lavera and Kneipp and in the negative range are: Speick and Santaverde.
This bar chart visualizes, how a preference for the brand "Otto Group" correlates with an affinity for the displayed Beautyorganic affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Otto Group" customers to have an affinity for "Lavera" is increased by 23.76% .
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