Statistic regarding Otto Group customers: favorite movies

AIlon has analyzed 3914 people from Germany who have a very high affinity to Otto Group and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Movies | Otto Group

March 24, 2022

This statistic visualizes the most popular movies of that part of the German population, with a strong preference for the shopping brand "Otto Group", compared to the total population. Very noticeable is the positive relation to Twilight, Fifty Shades of Grey, Minions, as well as the negative correlation with Star Wars, Jackass, Game of Thrones.

This bar chart visualizes, how an affinity for the brand "Otto Group" correlates with a preference for the displayed Movies affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Otto Group" customers to have an affinity for "Twilight" is increased by 4.05% .

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