Statistic regarding Otto Group customers: favorite furniture stores

AIlon has analyzed 3914 people from Germany who have a very high affinity to Otto Group and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Home | Otto Group

March 24, 2022

This statistic shows the most popular interior decorators of that part of the German population, with a strong preference for the shopping brand "Otto Group", compared to the total population. Very noticeable is the increased value for Möbel Roller, Poco, Sb Möbel Boss, as well as the decreased value for Segmüller, Poggenpohl, Xxxlutz.

This bar chart visualizes, how a preference for the brand "Otto Group" correlates with an affinity for the displayed Home affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Otto Group" customers to have an affinity for "Möbel Roller" is increased by 18.5% .

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