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Home Magazine | Otto Group
March 24, 2022
This statistic visualizes the most popular home&living magazines of that part of the German population, with a high affinity for the shopping brand "Otto Group", in comparison to the total population.
The affinity for the magazines "Landidee" and "Landidee Wohnen und Deko" is considerably increased, while it is strongly decreased for the the magazines "Das Haus" and "Wohnen".
This bar chart visualizes, how an affinity for the brand "Otto Group" correlates with a preference for the displayed Home Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Otto Group" customers to have a preference for "Landidee" is increased by 26.91% .
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