Statistic regarding Otto Group customers: most popular financial companies

AIlon has analyzed 3914 people from Germany who have a very high affinity to Otto Group and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Financial | Otto Group

March 24, 2022

This statistic shows the most popular financial sector companies of that part of the German population, with a high affinity for the shopping brand "Otto Group", in comparison to the total population. Extremely pronounced is the increased value for Dak, Sparkasse, Lvm, as well as the decreased value for Mastercard, Allianz Versicherung, Visa.

This bar chart visualizes, how a preference for the brand "Otto Group" correlates with an affinity for the displayed Financial affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Otto Group" customers to have a preference for "Dak" is increased by 24.37% .

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