This study is based on a small sample and is not entirely current.
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Create current statisticsInternational Newspaper | Otto Group
March 24, 2022
This statistic visualizes the most popular international newspapers of that part of the German population, with a high affinity for the shopping brand "Otto Group", compared to the total population.
The largest outliers in the positive range are: Daily Mail and in the negative range are: The Guardian.
This bar chart visualizes, how an affinity for the brand "Otto Group" correlates with an affinity for the displayed International Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Otto Group" customers to have a preference for "Daily Mail" is increased by 0.9% .
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