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Regional Newspaper | Otto Group
March 24, 2022
This statistic visualizes the most popular regional newspapers of that part of the German population, with a strong preference for the shopping brand "Otto Group", in comparison to the total population.
The preference for the newspapers "Westdeutsche Allgemeine Zeitung", "Mitteldeutsche Zeitung", "Lübecker Nachrichten" is moderately increased, while it is considerably decreased for the newspapers "Stuttgarter Zeitung", "Der Tagesspiegel", "Nürnberger Zeitung".
This bar chart visualizes, how a preference for the brand "Otto Group" correlates with a preference for the displayed Regional Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Otto Group" customers to have an affinity for "Stuttgarter Zeitung" is decreased by 8.33% .
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