Statistic regarding Otto Group customers: hobbies

AIlon has analyzed 3914 people from Germany who have a very high affinity to Otto Group and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Recreation | Otto Group

March 24, 2022

This statistic shows the hobbies of that part of the German population, with a strong preference for the shopping brand "Otto Group", compared to the total population. Especially pronounced is the positive relation to Cooking, Wellness, Sewing/knitting/crocheting, as well as the negative correlation with Comics, DIY/carpentry, Sports betting.

This bar chart visualizes, how a preference for the brand "Otto Group" correlates with an affinity for the displayed Recreation affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Otto Group" customers to have a preference for "Cooking" is increased by 31.28% .

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