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Media channel affinities | Otto Group
March 24, 2022
This statistic visualizes the most used media channels of that part of the German population, with a high affinity for the shopping brand "Otto Group", in comparison to the total population.
Extremely pronounced is the positive correlation with Magazine, TV, Newspaper, as well as the negative correlation with Reddit, Twitch, Pinterest.
This bar chart visualizes, how an affinity for the brand "Otto Group" correlates with a preference for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Otto Group" customers to have an affinity for "Reddit" is decreased by 16.48% .
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