This study is based on a small sample and is not entirely current.
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Create current statisticsScience Magazine | Otto Group
March 24, 2022
This statistic visualizes the favorite science journals of that part of the German population, with a high affinity for the shopping brand "Otto Group", compared to the total population.
The preference for the magazines "Gehirn und Geist" and "National Geographic Adventure" is strongly increased, while it is considerably decreased for the the magazines "Welt der Wunder" and "National Geographic Magazine".
This bar chart visualizes, how a preference for the brand "Otto Group" correlates with a preference for the displayed Science Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Otto Group" customers to have an affinity for "Welt der Wunder" is decreased by 15.38% .
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