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Communication | Otto Group
March 24, 2022
This statistic shows the most popular cell phone providers and messenger services of that part of the German population, with a strong preference for the shopping brand "Otto Group", compared to the total population.
Very pronounced is the increased value for Fonic and Freenet, as well as the negative relation to Threema and Telegram.
This bar chart visualizes, how an affinity for the brand "Otto Group" correlates with a preference for the displayed Communication affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Otto Group" customers to have an affinity for "Threema" is decreased by 11.71% .
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