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Lifestyle | Otto Group
March 24, 2022
This statistic shows the preferred lifestyle of that part of the German population, with a strong preference for the shopping brand "Otto Group", in comparison to the total population.
Especially pronounced are the positive values for Manicure, Hair care, Skin care and the negative values for Smoking, Smart-Home, E-Mobilität.
This bar chart visualizes, how an affinity for the brand "Otto Group" correlates with an affinity for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Otto Group" customers to have an affinity for "Manicure" is increased by 34.48% .
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