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Fashionfast | Otto Group
March 24, 2022
This statistic visualizes the favored fast fashion brands of that part of the German population, with a high affinity for the shopping brand "Otto Group", in comparison to the total population.
Especially noticeable is the positive relation to Kik, C&A, Guess, as well as the negative correlation with Asos, H&M, New Yorker.
This bar chart visualizes, how a preference for the brand "Otto Group" correlates with an affinity for the displayed Fashionfast affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Otto Group" customers to have a preference for "Kik" is increased by 32.57% .
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