This study is based on a small sample and is not entirely current.
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Create current statisticsSociety Magazineonline | Otto Group
March 24, 2022
This statistic visualizes the favorite news magazines of that part of the German population, with a strong preference for the shopping brand "Otto Group", in comparison to the total population.
The preference for the magazines "Promipool" and "Fabiosa" is considerably increased.
This bar chart visualizes, how a preference for the brand "Otto Group" correlates with an affinity for the displayed News Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Otto Group" customers to have an affinity for "Promipool" is increased by 12.61% .
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