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Technology | Otto Group
March 24, 2022
This statistic shows the favored tech brands of that part of the German population, with a high affinity for the shopping brand "Otto Group", compared to the total population.
Especially pronounced is the positive relation to Lg, Huawei, Vonvon, as well as the negative relation to Grundig, Braun, Wilkinson.
This bar chart visualizes, how a preference for the brand "Otto Group" correlates with a preference for the displayed Technology affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Otto Group" customers to have an affinity for "Grundig" is decreased by 28.08% .
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