Statistic regarding Otto Group customers: most popular online entertainment magazines

AIlon has analyzed 3914 people from Germany who have a very high affinity to Otto Group and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Entertainment Magazineonline | Otto Group

March 24, 2022

This statistic shows the most popular online entertainment magazines of that part of the German population, with a strong preference for the shopping brand "Otto Group", in comparison to the total population. The preference for the magazines "Catfly" and "LadBible" is strongly increased, while it is clearly decreased for the the magazines "Der Postillon" and "Pfusch Am Bau".

This bar chart visualizes, how an affinity for the brand "Otto Group" correlates with a preference for the displayed Entertainment Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Otto Group" customers to have a preference for "Der Postillon" is decreased by 3.85% .

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