This study is based on a small sample and is not entirely current.
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Create current statisticsAutomotive Magazine | Otto Group
March 24, 2022
This statistic visualizes the favored automotive magazines of that part of the German population, with a high affinity for the shopping brand "Otto Group", in comparison to the total population.
The preference for the magazines "Porsche Fahrer - Das unabhängige Porsche" and "Octane Magazine" is considerably increased, while it is considerably decreased for the the magazines "Auto BILD" and "Auto Motor Sport".
This bar chart visualizes, how a preference for the brand "Otto Group" correlates with a preference for the displayed Automotive Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Otto Group" customers to have a preference for "Auto BILD" is decreased by 23.51% .
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