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Beauty | Otto Group
March 24, 2022
This statistic visualizes the favorite cosmetics brands of that part of the German population, with a strong preference for the shopping brand "Otto Group", in comparison to the total population.
Very pronounced is the increased value for Dove, Rexona, Neutrogena, as well as the decreased value for Gilette, Axe/Lynx/Ego, Nivea.
This bar chart visualizes, how an affinity for the brand "Otto Group" correlates with a preference for the displayed Beauty affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Otto Group" customers to have a preference for "Dove" is increased by 33.07% .
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