This study is based on a small sample and is not entirely current.
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Create current statisticsFashion Magazine | Otto Group
March 24, 2022
This statistic visualizes the favorite fashion magazines of that part of the German population, with a strong preference for the shopping brand "Otto Group", in comparison to the total population.
The preference for the magazines "Burda Style" and "InStyle" is clearly increased.
This bar chart visualizes, how an affinity for the brand "Otto Group" correlates with an affinity for the displayed Fashion Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Otto Group" customers to have an affinity for "Burda Style" is increased by 25.9% .
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