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Economy Magazine | Otto Group
March 24, 2022
This statistic visualizes the favored economy magazines of that part of the German population, with a strong preference for the shopping brand "Otto Group", in comparison to the total population.
The preference for the magazines "Enorm Magazin" and "W&V" is clearly increased, while it is considerably decreased for the the magazines "Wirtschaftswoche" and "Manager Magazin".
This bar chart visualizes, how an affinity for the brand "Otto Group" correlates with an affinity for the displayed Economy Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Otto Group" customers to have a preference for "Wirtschaftswoche" is decreased by 16.36% .
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