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Culture | Otto Group
March 24, 2022
This statistic visualizes the cultural preferences of that part of the German population, with a high affinity for the shopping brand "Otto Group", in comparison to the total population.
Very noticeable are the positive values for 90s and 80s and the negative values for Architecture and Musicals.
This bar chart visualizes, how an affinity for the brand "Otto Group" correlates with a preference for the displayed Culture affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Otto Group" customers to have an affinity for "Architecture" is decreased by 16.32% .
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