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Entertainment Influencer | Henkel
March 23, 2022
This statistic shows the most popular entertainment influencers of that part of the German population, with a high affinity for the chemical company "Henkel", in comparison to the total population.
Extremely noticeable is the positive correlation with Daniela Katzenberger, Guido Maria Kretschmer, Ilka Bessin, as well as the negative correlation with Marcel Scorpion, Tedros Teclebrhan, Inscope21.
This bar chart visualizes, how a preference for the brand "Henkel" correlates with an affinity for the displayed Entertainment Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Henkel" customers to have a preference for "Daniela Katzenberger" is increased by 12.7% .
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