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Mobility | Henkel
March 23, 2022
This statistic shows the favorite mobility service providers of that part of the German population, with a high affinity for the chemical company "Henkel", in comparison to the total population.
Extremely noticeable is the increased value for Deutsche Bahn, Condor, Lufthansa, as well as the decreased value for Bosch E-Bike Systems, Share Now, Uber.
This bar chart visualizes, how an affinity for the brand "Henkel" correlates with a preference for the displayed Mobility affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Henkel" customers to have an affinity for "Deutsche Bahn" is increased by 46.1% .
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