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Media channel affinities | Henkel
March 23, 2022
This statistic shows the most popular media channels of that part of the German population, with a strong preference for the chemical company "Henkel", compared to the total population.
The largest outliers in the positive range are: Pinterest, Instagram, YouTube and in the negative range are: Newspaper, Radio, Magazine.
This bar chart visualizes, how an affinity for the brand "Henkel" correlates with an affinity for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Henkel" customers to have a preference for "Pinterest" is increased by 61.47% .
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