Statistic regarding Henkel customers: most popular union magazines

AIlon has analyzed 2171 people from Germany who have a very high affinity to Henkel and compared the mean values with a representative sample of the population.

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Union Magazine | Henkel

March 23, 2022

This statistic visualizes the favored union magazines of that part of the German population, with a strong preference for the chemical company "Henkel", compared to the total population. The preference for the magazine "Verdi Publik" is clearly increased, while it is moderately decreased for the the magazine "Vorwärts".

This bar chart visualizes, how a preference for the brand "Henkel" correlates with an affinity for the displayed Union Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Henkel" customers to have a preference for "Vorwärts" is decreased by 1.69% .

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