Statistic regarding Zara customers: favorite actors

AIlon has analyzed 7726 people from Germany who have a very high affinity to Zara and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Acting Influencer | Zara

March 24, 2022

This statistic visualizes the most popular actors of that part of the German population, with a high affinity for the fast fashion label "Zara", compared to the total population. Especially noticeable is the increased value for Matthias Schweighöfer, Robert Pattinson, Elyas M Barek, as well as the negative correlation with Bud Spencer, Terence Hill, Jackie Chan.

This bar chart visualizes, how an affinity for the brand "Zara" correlates with an affinity for the displayed Acting Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Zara" customers to have an affinity for "Matthias Schweighöfer" is increased by 7.61% .

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