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Lifestyle | Zara
March 24, 2022
This statistic shows the preferred lifestyle of that part of the German population, with a high affinity for the fast fashion label "Zara", in comparison to the total population.
Extremely noticeable are the positive values for Fast fashion, Nutzt die Bahn für Fernverkehrsreisen, Slow fashion and the negative values for Gambling, Brille beim Optiker kaufen, Haustier: Vogel.
This bar chart visualizes, how an affinity for the brand "Zara" correlates with a preference for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Zara" customers to have a preference for "Fast fashion" is increased by 118.0% .
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