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Music Influencer | Zara
March 24, 2022
This statistic shows the favorite musicians of that part of the German population, with a high affinity for the fast fashion label "Zara", compared to the total population.
Especially noticeable is the increased value for Coldplay, Lady Gaga, Maroon 5, as well as the negative correlation with Böhse Onkelz, Mert Eksi, Dieter Bohlen.
This bar chart visualizes, how a preference for the brand "Zara" correlates with an affinity for the displayed Music Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Zara" customers to have a preference for "Coldplay" is increased by 7.78% .
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