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Chemical | Zara
March 24, 2022
This statistic visualizes the favorite chemical companies of that part of the German population, with a strong preference for the fast fashion label "Zara", compared to the total population.
The largest deviations in the positive range are: Henkel, Evonik, Avia and in the negative range are: Star, Total, Omv.
This bar chart visualizes, how an affinity for the brand "Zara" correlates with a preference for the displayed Chemical affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Zara" customers to have a preference for "Henkel" is increased by 53.46% .
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