ZARA Brandfans: Chemical

AIlon analyzed 7,630 individuals from Germanywho have a very high affinity for ZARA and compared the aggregated values to a representative sample of the population.

Chemical | ZARA
This chart visualizes the affinities of people from Germany who are brandfans of ZARA with respect to Chemical. The most popular include Gazprom (11.31x), Evonik (4.71x), Henkel (4.26x).

The affinitiy factor describes how strongly a topic is over- or underrepresented in the audience compared to the population.