Statistic regarding Zara customers: most popular automotive magazines

AIlon has analyzed 7726 people from Germany who have a very high affinity to Zara and compared the mean values with a representative sample of the population.

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Automotive Magazine | Zara

March 24, 2022

This statistic shows the favorite automotive magazines of that part of the German population, with a strong preference for the fast fashion label "Zara", in comparison to the total population. The affinity for the magazines "ADAC Motorwelt" and "Auto Zeitung" is moderately increased, while it is moderately decreased for the the magazines "Classic Trader" and "Ramp Space".

This bar chart visualizes, how a preference for the brand "Zara" correlates with a preference for the displayed Automotive Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Zara" customers to have a preference for "ADAC Motorwelt" is increased by 36.91% .

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