ZARA Brandfans: Home

AIlon analyzed 7,630 individuals from Germanywho have a very high affinity for ZARA and compared the aggregated values to a representative sample of the population.

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This chart visualizes the affinities of people from Germany who are brandfans of ZARA with respect to Home. The most popular include Butlers (32.65x), Depot (12.69x), Ikea (10.0x).

The affinitiy factor describes how strongly a topic is over- or underrepresented in the audience compared to the population.
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