Statistic regarding Zara customers: favorite energy companies

AIlon has analyzed 7726 people from Germany who have a very high affinity to Zara and compared the mean values with a representative sample of the population.

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Energy | Zara

March 24, 2022

This statistic shows the favorite energy companies of that part of the German population, with a strong preference for the fast fashion label "Zara", in comparison to the total population. Extremely pronounced is the positive correlation with Eon, as well as the decreased value for Rwe.

This bar chart visualizes, how a preference for the brand "Zara" correlates with a preference for the displayed Energy affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Zara" customers to have a preference for "Eon" is increased by 67.04% .

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