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Beauty Influencer | Zara
March 24, 2022
This statistic visualizes the most popular beauty influencers of that part of the German population, with a strong preference for the fast fashion label "Zara", in comparison to the total population.
The largest deviations in the positive range are: Dagibee and Jeffree Star and in the negative range are: Ingrid Nilsen and James Charles.
This bar chart visualizes, how an affinity for the brand "Zara" correlates with an affinity for the displayed Beauty Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Zara" customers to have an affinity for "Dagibee" is increased by 4.23% .
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