This study is based on a small sample and is not entirely current.
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Create current statisticsScience Magazine | Zara
March 24, 2022
This statistic visualizes the most popular science journals of that part of the German population, with a strong preference for the fast fashion label "Zara", compared to the total population.
The affinity for the magazines "Geo Magazin" and "Welt der Wunder" is clearly increased, while it is moderately decreased for the the magazines "National Geographic Adventure" and "Gehirn und Geist".
This bar chart visualizes, how an affinity for the brand "Zara" correlates with an affinity for the displayed Science Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Zara" customers to have a preference for "Geo Magazin" is increased by 55.67% .
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